If you run a business, you want to get your brand in front of the right eye – your target audience. Sub-groups of your overall target market, your target audiences …
Category: Marketing
- Browse By Category:
Target Market 101: How To Find Your Ideal Customer
If you’re a business owner, can you tell me who makes up your target markets? If not, this post is for you. It’s also for anyone else hoping to learn …
How To Take Good Product Photos
If you’re a business that sells products, you’re familiar – to a certain degree – with product photos. If you’re not, product photos are straightforward – they’re photographs of your …
Organizing An Image Library For Your Brand
Organizing an image library is essential to successfully building a brand. With an image library, you create a visual presence for your brand through website images, social media content, and …
Creating A Brand Image Library For Your Business
An image library provides your brand with photos to use for all of your content needs. From website images and social media content to online marketing and print advertising content, …
Image Library 101: An Overview Of Brand Image Libraries
An image library can take your business and brand to the next level. If you struggle to find the right images for marketing content or share photos with teammates, consider …
Brand Style Guidelines: Creating A Brand Style Guide
Behind every effective brand is a set of creative guidelines. Also known as a brand style guide, brand guidelines create a standard for what it means to be “on-brand” when …
Emotional Branding
Emotional branding is essential to forming a connection with consumers and building a reputable brand. Connecting with consumers emotionally is a surefire way to create brand recognition and support. In …
Rebranding Your Business
An impactful brand is key to business success. If you’re missing the mark, you may want to try rebranding. It’s a scary thought – completely transforming your image, identity, and …
What Is A Brand?
A brand is an integral part of modern business. It’s the public perception of your entire business – products, services, marketing, everything. Because it plays a major role in marketing …