Businesses need professional images to market their company online and beyond. There are countless benefits to investing in corporate photography. A professional photographer equips you with: If you’ve looked into …
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Tips for Selecting Great Images for Marketing Content
Consumers are visual, and one of the best forms of marketing is with professional-grade images. Think about how often you scroll through your social media platform of choice. There are …
The Role of Photography in Advertising
Photography and advertising go hand-in-hand. Advertising aims to promote products, services, brands, businesses, ideas, and/or messages. Photography evokes emotion through visual storytelling, portraying the message of a business, brand, product, …
What Is Corporate Photography?
Corporate photography helps you establish a visual brand and pulls back the curtain to showcase your people and your process. You’ve dedicated time, money, and energy toward building your business. …
Photography Shot List: What You Need For Your Brand Photoshoot
A photography shot list outlines all the images you want to capture, along with detailed notes describing their framing, color, composition, and more. If you’re investing in a professional photographer …
Production Stills: What Are They & Why Are They Important?
You invest a significant amount of money in a commercial video production. Wouldn’t you like to kill two birds with one stone and get a full slate of still images …
Photo Licensing & Usage Rights Agreement
Finding the right photographer for your company is key, but understanding the photography usage rights agreement specified in your contract saves you a boatload of trouble. As a business owner, …
Marketing Campaign 101: What’s In A Marketing Campaign?
Marketing campaigns are essential to spread awareness about your business and build your brand. The most effective way to put your organization in front of new eyes – and attract …
What Makes A Good Photograph For Your Visual Brand?
Memorable brands have images that stand out, but why? What makes a good photograph? Numerous factors contribute to what makes a great photo. The core elements of photography, telling a …
Image File Management: Naming Conventions and Folder Structure
File naming conventions and folder structure are essential components in managing your images. Whether you’re a small business owner who handles every aspect of operations or part of a marketing, …