A brand is an integral part of modern business. It’s the public perception of your entire business – products, services, marketing, everything. Because it plays a major role in marketing …
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How To Use Business Branding Photos
Business branding photos are an important part of any business. Whether you’re trying to attract more local customers to your brick-and-mortar shop or you’re an eCommerce brand marketing to the …
Marketing Your Business Online
You may have designed the most useful product in history, but no one will ever know if you don’t advertise your business online. There’s no denying the shift to a …
Building A Brand For Your Business
No matter how small your business, a key to successful marketing involves building a brand. Thanks to social media, the power in marketing has shifted from businesses to consumers. Because …
The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
What Is Brand Image?
What do you think of when you hear Mercedez-Benz, Audi or BMW? Luxury. Exclusive. High-end. Brand image is an essential component of successful marketing and promotion, and your business as …
Why You Need Professional Pictures For Your Business Website
Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
Production Stills: What Are They & Why Are They Important?
You’ve invested a chunk of change into your commercial? Wouldn’t you like to kill two birds with one stone and get a full slate of images for promotion? Production stills …
How to Find a Professional Photographer
If there’s something you need the world to know, you’ll want to hire a professional photographer. Even if you’re just looking for a new headshot or want someone to document …