No matter how small your business, a key to successful marketing involves building a brand. Thanks to social media, the power in marketing has shifted from businesses to consumers. Because …
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The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
What Is Brand Image?
What do you think of when you hear Mercedez-Benz, Audi or BMW? Luxury. Exclusive. High-end. Brand image is an essential component of successful marketing and promotion, and your business as …
Why You Need Professional Pictures For Your Business Website
Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
Production Stills: What Are They & Why Are They Important?
You’ve invested a chunk of change into your commercial? Wouldn’t you like to kill two birds with one stone and get a full slate of images for promotion? Production stills …
How to Find a Professional Photographer
If there’s something you need the world to know, you’ll want to hire a professional photographer. Even if you’re just looking for a new headshot or want someone to document …