Branding. That word gets tossed around a lot these days and it’s an important part of marketing your business. By creating a human-like persona with qualities and traits that appeal …
Category: Marketing
- Browse By Category:
Photo vs. Video: How Still & Video Shoots Differ
Photo and video are two of the most effective ways to market your business. Consumers are visual and remember what they see more easily than what they read or hear. …
The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
How To Choose Images For Marketing Content
Consumers are visual and one of the best forms of marketing is with professional-grade images. Think about how often you scroll through your social media platform of choice. There are …
Manufacturing Photography
If your business relies on manufacturing to make your product a reality, photography can be an effective way to market your corporate brand. Even if you’re not a large company, …
Pharmaceutical and Medicine Product Photography
In recent years, advertising medicine products through photography has become a staple practice in pharmaceutical sales. Conventional pharmaceutical sales were based around reps visiting hospitals and medical offices for face-to-face …
What Is Brand Image?
What do you think of when you hear Mercedez-Benz, Audi or BMW? Luxury. Exclusive. High-end. Brand image is an essential component of successful marketing and promotion, and your business as …
Why You Need Professional Pictures For Your Business Website
Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
Commercial Healthcare Photography
Professional healthcare pictures are key in promoting and marketing your facility visually. Before making a final choice, photos give prospective clients their first impression of your organization. If your pictures …
The Role of Photography in Advertising
What is the role of photography in advertising? It’s hope and inspiration injected through the hero shot of an undersized track star grinning ear-to-ear crossing the finish line of a …