In modern branding, one of the most important ways to capture an audience is through brand imagery. Think about the most popular social media platforms. Instagram and TikTok are completely …
Category: Visual Assets
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How To Plan A Business Photoshoot
Planning a professional business photoshoot can be a daunting task, but the end result is an asset library of high-quality images to plaster across every component of your branding efforts. …
Photo vs. Video: How Still & Video Shoots Differ
Photo and video are two of the most effective ways to market your business. Consumers are visual and remember what they see more easily than what they read or hear. …
The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
How To Choose Images For Marketing Content
Consumers are visual and one of the best forms of marketing is with professional-grade images. Think about how often you scroll through your social media platform of choice. There are …
Creating And Managing An Asset Library
If you’re a business owner or marketing professional, you know how difficult it is to keep track of all your digital files. An asset library is a one-stop shop for …
Photo and Image File Types
Acute knowledge of image and photo file formats is essential to success if you’re in charge of your company’s brand image. If you’re unfamiliar with what file format you should …
Creating a Diverse Image Library in a Small Space
I hear it a lot. “Our office is not very big and not very interesting. Are you sure we can do the WHOLE shoot here?” The answer is always “Yes.” …