Updating your website content is essential to remain relevant and keep your loyal supporters informed. Imagine you’re a healthcare company and you’ve just won an award for best local business …
Category: Marketing
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How To Make A Website Look Professional
In the digital age, you need a professional website to market your business. Nearly 85% of consumers use the internet to research local businesses before supporting them. It’s not only …
Automotive Manufacturing Photography
One surefire component to building a reputable auto brand is transparency, and car manufacturing photography takes consumers inside the facility where vehicles are built. Much like corporate photography aims to …
Commercial vs. Advertising Photography
If you’re considering professional photography for your business, there’s a chance you’re confused by commercial and advertising photography. It’s easy to mix them up – used in tandem, they create …
Brand Identity: How You Can Shape Your Brand
If you’re a business owner, your brand identity has the power to drive your business into the spotlight and become a household name. Think of the brands that are engrained …
Building A Brand For Your Business
No matter how small your business, a key to successful marketing involves building a brand. Thanks to social media, the power in marketing has shifted from businesses to consumers. Because …
Brand Personality
Brand personality is essential in order to successfully market your business and brand. Think of a company like Taco Bell. Their ads are trendy and exciting, and their interactions on …
Branding 101: A Guide To Marketing Your Organizational Brand
Branding. That word gets tossed around a lot these days and it’s an important part of marketing your business. By creating a human-like persona with qualities and traits that appeal …
Photo vs. Video: How Still & Video Shoots Differ
Photo and video are two of the most effective ways to market your business. Consumers are visual and remember what they see more easily than what they read or hear. …
The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …