Photography and advertising go hand-in-hand. Advertising aims to promote products, services, brands, businesses, ideas, and/or messages. Photography evokes emotion through visual storytelling, portraying the message of a business, brand, product, …
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Photography Shot List: What You Need For Your Brand Photoshoot
A photography shot list outlines all the images you want to capture, along with detailed notes describing their framing, color, composition, and more. If you’re investing in a professional photographer …
Photo Licensing & Usage Rights Agreement
Finding the right photographer for your company is key, but understanding the photography usage rights agreement specified in your contract saves you a boatload of trouble. As a business owner, …
Marketing Campaign 101: What’s In A Marketing Campaign?
Marketing campaigns are essential to spread awareness about your business and build your brand. The most effective way to put your organization in front of new eyes – and attract …
Image File Management: Naming Conventions and Folder Structure
File naming conventions and folder structure are essential components in managing your images. Whether you’re a small business owner who handles every aspect of operations or part of a marketing, …
Brand Storytelling: How To Tell Your Brand Story
To connect with your customers and spread your message, you need to tell your brand story. Essential components of your brand and marketing strategy, brand story, and brand storytelling are …
Unique Value Proposition: What Is A UVP?
A unique value proposition – UVP for short – defines what separates a business or brand from competitors in the market. It’s what makes a brand unique. It highlights the …
Image Metadata: An Overview Of Metadata In Photos
Providing context and describing content, image metadata creates a descriptive narrative of a picture. While a digital image file itself is data, metadata serves as the “data about data” to …
Nashville Industrial Photography
There are many components to operating an industrial business in Nashville, TN. Various people, factories, processes, materials, and machines keep the organization moving. Industrial photography provides a comprehensive overview of …
Nashville, TN Senior Living Photography
Senior living photography is a key factor in finding the right facility in Nashville, TN for prospective residents and/or their family members. Finding the right senior living photographer for visual …