Providing context and describing content, image metadata creates a descriptive narrative of a picture. While a digital image file itself is data, metadata serves as the “data about data” to …
Category: Visual Assets
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Commercial Architectural Photography
Contributing essential visual marketing materials for a brand, commercial architectural photography highlights a business’s office, facility, or structure. It can also be used to exemplify a firm or contractor’s previous …
How To Take Good Product Photos
If you’re a business that sells products, you’re familiar – to a certain degree – with product photos. If you’re not, product photos are straightforward – they’re photographs of your …
Organizing An Image Library For Your Brand
Organizing an image library is essential to successfully building a brand. With an image library, you create a visual presence for your brand through website images, social media content, and …
Creating A Brand Image Library For Your Business
An image library provides your brand with photos to use for all of your content needs. From website images and social media content to online marketing and print advertising content, …
Image Library 101: An Overview Of Brand Image Libraries
An image library can take your business and brand to the next level. If you struggle to find the right images for marketing content or share photos with teammates, consider …
How To Use Business Branding Photos
Business branding photos are an important part of any business. Whether you’re trying to attract more local customers to your brick-and-mortar shop or you’re an eCommerce brand marketing to the …
Brand Imagery
In modern branding, one of the most important ways to capture an audience is through brand imagery. Think about the most popular social media platforms. Instagram and TikTok are completely …
How To Plan A Business Photoshoot
Planning a professional business photoshoot can be a daunting task, but the end result is an asset library of high-quality images to plaster across every component of your branding efforts. …
Photo vs. Video: How Still & Video Shoots Differ
Photo and video are two of the most effective ways to market your business. Consumers are visual and remember what they see more easily than what they read or hear. …