Behind every effective brand is a set of creative guidelines. Also known as a brand style guide, brand guidelines create a standard for what it means to be “on-brand” when …
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Types Of Industrial Photography
Industrial photography is a broad category of corporate photography documenting the facilities, people, and processes behind an industrial brand. While it’s technically a “niche” on its own, several sub-categories fall …
Emotional Branding
Emotional branding is essential to forming a connection with consumers and building a reputable brand. Connecting with consumers emotionally is a surefire way to create brand recognition and support. In …
Corporate & Commercial Photography Pricing Guide
Businesses need professional images to market their company online and beyond. There are countless benefits to investing in corporate photography. A professional photographer equips you with images for your website, …
Rebranding Your Business
An impactful brand is key to business success. If you’re missing the mark, you may want to try rebranding. It’s a scary thought – completely transforming your image, identity, and …
What Is A Brand?
A brand is an integral part of modern business. It’s the public perception of your entire business – products, services, marketing, everything. Because it plays a major role in marketing …
How To Use Business Branding Photos
Business branding photos are an important part of any business. Whether you’re trying to attract more local customers to your brick-and-mortar shop or you’re an eCommerce brand marketing to the …
Brand Strategy 101: The Basics Of Business Branding Strategy
To spread your business and grow as an organization, you have to establish a brand marketing strategy. Think of some of the most memorable brands: Nike, Starbucks, and Coca-Cola. Do …
Visual Branding: Building A Visual Brand Identity
In a business and marketing world dominated by imagery, visual branding is an important process in promoting your company. To capture viewers’ attention and become a memorable brand, your visuals …
Business Photography Shot List: What You Need For Your Brand Photoshoot
If you’re investing in a professional photographer to enhance your visual marketing, a detailed shot list helps you make the most of your time. A photography shot list outlines all …