If you’re considering professional photography for your business, there’s a chance you’re confused by commercial and advertising photography. It’s easy to mix them up – used in tandem, they create …
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Brand Identity: How You Can Shape Your Brand
If you’re a business owner, your brand identity has the power to drive your business into the spotlight and become a household name. Think of the brands that are engrained …
The Best Travel Photography Gear Kit
Travel photography is an amazing opportunity to visually capture various cultures, elements, landmarks, and natural beauty that our world is comprised of. As a corporate travel photographer, you have the …
Building A Brand For Your Business
No matter how small your business, a key to successful marketing involves building a brand. Thanks to social media, the power in marketing has shifted from businesses to consumers. Because …
Brand Personality
Brand personality is essential in order to successfully market your business and brand. Think of a company like Taco Bell. Their ads are trendy and exciting, and their interactions on …
Branding 101: A Guide To Marketing Your Organizational Brand
Branding. That word gets tossed around a lot these days and it’s an important part of marketing your business. By creating a human-like persona with qualities and traits that appeal …
Photo vs. Video: How Still & Video Shoots Differ
Photo and video are two of the most effective ways to market your business. Consumers are visual and remember what they see more easily than what they read or hear. …
The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
How To Choose Images For Marketing Content
Consumers are visual and one of the best forms of marketing is with professional-grade images. Think about how often you scroll through your social media platform of choice. There are …
Creating And Managing An Asset Library
If you’re a business owner or marketing professional, you know how difficult it is to keep track of all your digital files. An asset library is a one-stop shop for …