Photography and advertising go hand-in-hand. Advertising aims to promote products, services, brands, businesses, ideas, and/or messages. Photography evokes emotion through visual storytelling, portraying the message of a business, brand, product, …
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What Is Corporate Photography?
Corporate photography helps you establish a visual brand and pulls back the curtain to showcase your people and your process. You’ve dedicated time, money, and energy toward building your business. …
Photography Shot List: What You Need For Your Brand Photoshoot
A photography shot list outlines all the images you want to capture, along with detailed notes describing their framing, color, composition, and more. If you’re investing in a professional photographer …
Production Stills: What Are They & Why Are They Important?
You invest a significant amount of money in a commercial video production. Wouldn’t you like to kill two birds with one stone and get a full slate of still images …
Photo Licensing & Usage Rights Agreement
Finding the right photographer for your company is key, but understanding the photography usage rights agreement specified in your contract saves you a boatload of trouble. As a business owner, …
Marketing Campaign 101: What’s In A Marketing Campaign?
Marketing campaigns are essential to spread awareness about your business and build your brand. The most effective way to put your organization in front of new eyes – and attract …
What Makes A Good Photograph For Your Visual Brand?
Memorable brands have images that stand out, but why? What makes a good photograph? Numerous factors contribute to what makes a great photo. The core elements of photography, telling a …
Image File Management: Naming Conventions and Folder Structure
File naming conventions and folder structure are essential components in managing your images. Whether you’re a small business owner who handles every aspect of operations or part of a marketing, …
Brand Storytelling: How To Tell Your Brand Story
To connect with your customers and spread your message, you need to tell your brand story. Essential components of your brand and marketing strategy, brand story, and brand storytelling are …
Unique Value Proposition: What Is A UVP?
A unique value proposition – UVP for short – defines what separates a business or brand from competitors in the market. It’s what makes a brand unique. It highlights the …