To connect with your customers and spread your message, you need to tell your brand story. Essential components of your brand and marketing strategy, brand story, and brand storytelling are …
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Unique Value Proposition: What Is A UVP?
A unique value proposition – UVP for short – defines what separates a business or brand from competitors in the market. It’s what makes a brand unique. It highlights the …
Image Metadata: An Overview Of Metadata In Photos
Providing context and describing content, image metadata creates a descriptive narrative of a picture. While a digital image file itself is data, metadata serves as the “data about data” to …
Nashville Industrial Photography
There are many components to operating an industrial business in Nashville, TN. Various people, factories, processes, materials, and machines keep the organization moving. Industrial photography provides a comprehensive overview of …
Nashville, TN Senior Living Photography
Senior living photography is a key factor in finding the right facility in Nashville, TN for prospective residents and/or their family members. Finding the right senior living photographer for visual …
Commercial Lifestyle Photographer in Nashville, TN
With a portfolio of brands, companies, and organizations of all sizes and industries, Casey Templeton is an experienced Nashville commercial lifestyle photographer. Whether you need images for marketing content, visual …
Commercial Architectural Photography
Contributing essential visual marketing materials for a brand, commercial architectural photography highlights a business’s office, facility, or structure. It can also be used to exemplify a firm or contractor’s previous …
Brand Experience
If you want to capture the attention of your target audience, you need a memorable brand experience. As a business and a brand, your experience is essentially every interaction, touchpoint, …
Target Audience
If you run a business, you want to get your brand in front of the right eye – your target audience. Sub-groups of your overall target market, your target audiences …
Target Market 101: How To Find Your Ideal Customer
If you’re a business owner, can you tell me who makes up your target markets? If not, this post is for you. It’s also for anyone else hoping to learn …