File naming conventions and folder structure are essential components in managing your images. Whether you’re a small business owner who handles every aspect of operations or part of a marketing, …
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Brand Storytelling: How To Tell Your Brand Story
To connect with your customers and spread your message, you need to tell your brand story. Essential components of your brand and marketing strategy, brand story, and brand storytelling are …
Unique Value Proposition: What Is A UVP?
A unique value proposition – UVP for short – defines what separates a business or brand from competitors in the market. It’s what makes a brand unique. It highlights the …
Image Metadata: An Overview Of Metadata In Photos
Providing context and describing content, image metadata creates a descriptive narrative of a picture. While a digital image file itself is data, metadata serves as the “data about data” to …
Nashville Industrial Photography
There are many components to operating an industrial business in Nashville, TN. Various people, factories, processes, materials, and machines keep the organization moving. Industrial photography provides a comprehensive overview of …
Nashville, TN Senior Living Photography
Senior living photography is a key factor in finding the right facility in Nashville, TN for prospective residents and/or their family members. Finding the right senior living photographer for visual …
Commercial Lifestyle Photographer in Nashville, TN
With a portfolio of brands, companies, and organizations of all sizes and industries, Casey Templeton is an experienced Nashville commercial lifestyle photographer. Whether you need images for marketing content, visual …
Commercial Architectural Photography
Contributing essential visual marketing materials for a brand, commercial architectural photography highlights a business’s office, facility, or structure. It can also be used to exemplify a firm or contractor’s previous …
Brand Experience
If you want to capture the attention of your target audience, you need a memorable brand experience. As a business and a brand, your experience is essentially every interaction, touchpoint, …
Target Audience
If you run a business, you want to get your brand in front of the right eye – your target audience. Sub-groups of your overall target market, your target audiences …