To spread your business and grow as an organization, you have to establish a brand marketing strategy. Think of some of the most memorable brands: Nike, Starbucks, and Coca-Cola. Do …
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Visual Branding: Building A Visual Brand Identity
In a business and marketing world dominated by imagery, visual branding is an important process in promoting your company. To capture viewers’ attention and become a memorable brand, your visuals …
Business Photography Shot List: What You Need For Your Brand Photoshoot
If you’re investing in a professional photographer to enhance your visual marketing, a detailed shot list helps you make the most of your time. A photography shot list outlines all …
Marketing Your Business Online
You may have designed the most useful product in history, but no one will ever know if you don’t advertise your business online. There’s no denying the shift to a …
Brand Imagery
In modern branding, one of the most important ways to capture an audience is through brand imagery. Think about the most popular social media platforms. Instagram and TikTok are completely …
The Psychology of Colors in Branding
The key to branding is to form an emotional connection with consumers and color psychology is essential to accomplishing that. The psychology of colors focuses on how different colors impact …
The Impact Of Photography On Employer Branding
Branding affects every aspect of a business including talent acquisition. In order to land the best candidates for your open positions, you need to present a desirable workplace. That’s where …
Should You Use Stock Pictures For Recruiting?
Stock photos are always a topic of conversation when it comes to marketing, and recruitment is no different. In general, the use of stock photos has both pros and cons. …
Recruitment Marketing And Photography
In order to be competitive in your industry, you need to build and maintain a team of quality talent. Recruitment marketing is a primitive stage of the talent acquisition process …
iPhone Travel Photography
I’ve talked about the quality of iPhone cameras in previous blog posts. On a recent trip to Europe in celebration of my daughter’s birthday, I was reminded of just how …