To connect with your customers and spread your message, you need to tell your brand story. Essential components of your brand and marketing strategy, brand story, and brand storytelling are …
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Unique Value Proposition: What Is A UVP?
A unique value proposition – UVP for short – defines what separates a business or brand from competitors in the market. It’s what makes a brand unique. It highlights the …

Image Metadata: An Overview Of Metadata In Photos
Providing context and describing content, image metadata creates a descriptive narrative of a picture. While a digital image file itself is data, metadata serves as the “data about data” to …

Nashville, TN Senior Living Photography
Senior living photography is a key factor in finding the right facility in Nashville, TN for prospective residents and/or their family members. Finding the right senior living photographer for visual …

Commercial Architectural Photography
Contributing essential visual marketing materials for a brand, commercial architectural photography highlights a business’s office, facility, or structure. It can also be used to exemplify a firm or contractor’s previous …

Brand Experience
If you want to capture the attention of your target audience, you need a memorable brand experience. As a business and a brand, your experience is essentially every interaction, touchpoint, …

Target Audience
If you run a business, you want to get your brand in front of the right eye – your target audience. Sub-groups of your overall target market, your target audiences …

Target Market 101: How To Find Your Ideal Customer
If you’re a business owner, can you tell me who makes up your target markets? If not, this post is for you. It’s also for anyone else hoping to learn …

How To Take Good Product Photos
If you’re a business that sells products, you’re familiar – to a certain degree – with product photos. If you’re not, product photos are straightforward – they’re photographs of your …

Organizing An Image Library For Your Brand
Organizing an image library is essential to successfully building a brand. With an image library, you create a visual presence for your brand through website images, social media content, and …