File naming conventions and folder structure are essential components in managing your images. Whether you’re a small business owner who handles every aspect of operations or part of a marketing, …
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Brand Storytelling: How To Tell Your Brand Story
To connect with your customers and spread your message, you need to tell your brand story. Essential components of your brand and marketing strategy, brand story, and brand storytelling are …
Unique Value Proposition: What Is A UVP?
A unique value proposition – UVP for short – defines what separates a business or brand from competitors in the market. It’s what makes a brand unique. It highlights the …
Image Metadata: An Overview Of Metadata In Photos
Providing context and describing content, image metadata creates a descriptive narrative of a picture. While a digital image file itself is data, metadata serves as the “data about data” to …
Nashville, TN Senior Living Photography
Senior living photography is a key factor in finding the right facility in Nashville, TN for prospective residents and/or their family members. Finding the right senior living photographer for visual …
Commercial Architectural Photography
Contributing essential visual marketing materials for a brand, commercial architectural photography highlights a business’s office, facility, or structure. It can also be used to exemplify a firm or contractor’s previous …
Brand Experience
If you want to capture the attention of your target audience, you need a memorable brand experience. As a business and a brand, your experience is essentially every interaction, touchpoint, …
Target Audience
If you run a business, you want to get your brand in front of the right eye – your target audience. Sub-groups of your overall target market, your target audiences …
Target Market 101: How To Find Your Ideal Customer
If you’re a business owner, can you tell me who makes up your target markets? If not, this post is for you. It’s also for anyone else hoping to learn …
How To Take Good Product Photos
If you’re a business that sells products, you’re familiar – to a certain degree – with product photos. If you’re not, product photos are straightforward – they’re photographs of your …