You may have designed the most useful product in history, but no one will ever know if you don’t advertise your business online. There’s no denying the shift to a …
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Brand Imagery
In modern branding, one of the most important ways to capture an audience is through brand imagery. Think about the most popular social media platforms. Instagram and TikTok are completely …
The Psychology of Colors in Branding
The key to branding is to form an emotional connection with consumers and color psychology is essential to accomplishing that. The psychology of colors focuses on how different colors impact …
The Impact Of Photography On Employer Branding
Branding affects every aspect of a business including talent acquisition. In order to land the best candidates for your open positions, you need to present a desirable workplace. That’s where …
Should You Use Stock Pictures For Recruiting?
Stock photos are always a topic of conversation when it comes to marketing, and recruitment is no different. In general, the use of stock photos has both pros and cons. …
Recruitment Marketing And Photography
In order to be competitive in your industry, you need to build and maintain a team of quality talent. Recruitment marketing is a primitive stage of the talent acquisition process …
Updating Your Business Website
Updating your website content is essential to remain relevant and keep your loyal supporters informed. Imagine you’re a healthcare company and you’ve just won an award for best local business …
How To Make A Website Look Professional
In the digital age, you need a professional website to market your business. Nearly 85% of consumers use the internet to research local businesses before supporting them. It’s not only …
Automotive Manufacturing Photography
One surefire component to building a reputable auto brand is transparency, and car manufacturing photography takes consumers inside the facility where vehicles are built. Much like corporate photography aims to …
Commercial vs. Advertising Photography
If you’re considering professional photography for your business, there’s a chance you’re confused by commercial and advertising photography. It’s easy to mix them up – used in tandem, they create …