I’ve talked about the quality of iPhone cameras in previous blog posts. On a recent trip to Europe in celebration of my daughter’s birthday, I was reminded of just how …
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Updating Your Business Website
Updating your website content is essential to remain relevant and keep your loyal supporters informed. Imagine you’re a healthcare company and you’ve just won an award for best local business …
How To Make A Website Look Professional
In the digital age, you need a professional website to market your business. Nearly 85% of consumers use the internet to research local businesses before supporting them. It’s not only …
Automotive Manufacturing Photography
One surefire component to building a reputable auto brand is transparency, and car manufacturing photography takes consumers inside the facility where vehicles are built. Much like corporate photography aims to …
How To Plan A Business Photoshoot
Planning a professional business photoshoot can be a daunting task, but the end result is an asset library of high-quality images to plaster across every component of your branding efforts. …
Commercial vs. Advertising Photography
If you’re considering professional photography for your business, there’s a chance you’re confused by commercial and advertising photography. It’s easy to mix them up – used in tandem, they create …
Brand Identity: How You Can Shape Your Brand
If you’re a business owner, your brand identity has the power to drive your business into the spotlight and become a household name. Think of the brands that are engrained …
The Best Travel Photography Gear Kit
Travel photography is an amazing opportunity to visually capture various cultures, elements, landmarks, and natural beauty that our world is comprised of. As a corporate travel photographer, you have the …
Building A Brand For Your Business
No matter how small your business, a key to successful marketing involves building a brand. Thanks to social media, the power in marketing has shifted from businesses to consumers. Because …
Branding 101: A Guide To Marketing Your Organizational Brand
Branding. That word gets tossed around a lot these days and it’s an important part of marketing your business. By creating a human-like persona with qualities and traits that appeal …