The key to branding is to form an emotional connection with consumers and color psychology is essential to accomplishing that. The psychology of colors focuses on how different colors impact …
Blog Posts
- Browse By Category:
The Impact Of Photography On Employer Branding
Branding affects every aspect of a business including talent acquisition. In order to land the best candidates for your open positions, you need to present a desirable workplace. That’s where …
Should You Use Stock Pictures For Recruiting?
Stock photos are always a topic of conversation when it comes to marketing, and recruitment is no different. In general, the use of stock photos has both pros and cons. …
Recruitment Marketing And Photography
In order to be competitive in your industry, you need to build and maintain a team of quality talent. Recruitment marketing is a primitive stage of the talent acquisition process …
iPhone Travel Photography
I’ve talked about the quality of iPhone cameras in previous blog posts. On a recent trip to Europe in celebration of my daughter’s birthday, I was reminded of just how …
Updating Your Business Website
Updating your website content is essential to remain relevant and keep your loyal supporters informed. Imagine you’re a healthcare company and you’ve just won an award for best local business …
How To Make A Website Look Professional
In the digital age, you need a professional website to market your business. Nearly 85% of consumers use the internet to research local businesses before supporting them. It’s not only …
Automotive Manufacturing Photography
One surefire component to building a reputable auto brand is transparency, and car manufacturing photography takes consumers inside the facility where vehicles are built. Much like corporate photography aims to …
How To Plan A Business Photoshoot
Planning a professional business photoshoot can be a daunting task, but the end result is an asset library of high-quality images to plaster across every component of your branding efforts. …
Commercial vs. Advertising Photography
If you’re considering professional photography for your business, there’s a chance you’re confused by commercial and advertising photography. It’s easy to mix them up – used in tandem, they create …