No matter how small your business, a key to successful marketing involves building a brand. Thanks to social media, the power in marketing has shifted from businesses to consumers. Because …
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Brand Personality
Brand personality is essential in order to successfully market your business and brand. Think of a company like Taco Bell. Their ads are trendy and exciting, and their interactions on …
Branding 101: A Guide To Marketing Your Organizational Brand
Branding. That word gets tossed around a lot these days and it’s an important part of marketing your business. By creating a human-like persona with qualities and traits that appeal …
The Importance of Images in Visual Marketing
From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
Creating And Managing An Asset Library
If you’re a business owner or marketing professional, you know how difficult it is to keep track of all your digital files. An asset library is a one-stop shop for …
Manufacturing Photography
If your business relies on manufacturing to make your product a reality, photography can be an effective way to market your corporate brand. Even if you’re not a large company, …
Pharmaceutical and Medicine Product Photography
In recent years, advertising medicine products through photography has become a staple practice in pharmaceutical sales. Conventional pharmaceutical sales were based around reps visiting hospitals and medical offices for face-to-face …
What Is Brand Image?
What do you think of when you hear Mercedez-Benz, Audi or BMW? Luxury. Exclusive. High-end. Brand image is an essential component of successful marketing and promotion, and your business as …
Why You Need Professional Pictures For Your Business Website
Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
Photo and Image File Types
Acute knowledge of image and photo file formats is essential to success if you’re in charge of your company’s brand image. If you’re unfamiliar with what file format you should …