From the early days of advertising, visual marketing has been an effective way to plant a message in the minds of the public. Think back to posters of Uncle Sam …
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How To Choose Images For Marketing Content
Consumers are visual and one of the best forms of marketing is with professional-grade images. Think about how often you scroll through your social media platform of choice. There are …
Creating And Managing An Asset Library
If you’re a business owner or marketing professional, you know how difficult it is to keep track of all your digital files. An asset library is a one-stop shop for …
Manufacturing Photography
If your business relies on manufacturing to make your product a reality, photography can be an effective way to market your corporate brand. Even if you’re not a large company, …
Pharmaceutical and Medicine Product Photography
In recent years, advertising medicine products through photography has become a staple practice in pharmaceutical sales. Conventional pharmaceutical sales were based around reps visiting hospitals and medical offices for face-to-face …
What Is Brand Image?
What do you think of when you hear Mercedez-Benz, Audi or BMW? Luxury. Exclusive. High-end. Brand image is an essential component of successful marketing and promotion, and your business as …
Why You Need Professional Pictures For Your Business Website
Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
Photo Licensing and Usage Rights Agreement
Finding the right photographer for your company is key, but understanding the photography usage rights agreement specified in your contract can save you a boatload of trouble. As a business …
Commercial Healthcare Photography
Professional healthcare pictures are key in promoting and marketing your facility visually. Before making a final choice, photos give prospective clients their first impression of your organization. If your pictures …
The Role of Photography in Advertising
What is the role of photography in advertising? It’s hope and inspiration injected through the hero shot of an undersized track star grinning ear-to-ear crossing the finish line of a …