Consumers are visual and one of the best forms of marketing is with professional-grade images. Think about how often you scroll through your social media platform of choice. There are …
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Creating And Managing An Asset Library
If you’re a business owner or marketing professional, you know how difficult it is to keep track of all your digital files. An asset library is a one-stop shop for …
Manufacturing Photography
If your business relies on manufacturing to make your product a reality, photography can be an effective way to market your corporate brand. Even if you’re not a large company, …
Pharmaceutical and Medicine Product Photography
In recent years, advertising medicine products through photography has become a staple practice in pharmaceutical sales. Conventional pharmaceutical sales were based around reps visiting hospitals and medical offices for face-to-face …
What Is Brand Image?
What do you think of when you hear Mercedez-Benz, Audi or BMW? Luxury. Exclusive. High-end. Brand image is an essential component of successful marketing and promotion, and your business as …
Why You Need Professional Pictures For Your Business Website
Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
Photo Licensing and Usage Rights Agreement
Finding the right photographer for your company is key, but understanding the photography usage rights agreement specified in your contract can save you a boatload of trouble. As a business …
Commercial Healthcare Photography
Professional healthcare pictures are key in promoting and marketing your facility visually. Before making a final choice, photos give prospective clients their first impression of your organization. If your pictures …
The Role of Photography in Advertising
What is the role of photography in advertising? It’s hope and inspiration injected through the hero shot of an undersized track star grinning ear-to-ear crossing the finish line of a …
Photo and Image File Types
Acute knowledge of image and photo file formats is essential to success if you’re in charge of your company’s brand image. If you’re unfamiliar with what file format you should …