Imagine you’re looking for a new daycare for your kids. After a quick Google search, you find several promising options with solid reviews. It comes down to two. You visit …
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Commercial Healthcare Photography
Professional healthcare pictures are key in promoting and marketing your facility visually. Before making a final choice, photos give prospective clients their first impression of your organization. If your pictures …

The Role of Photography in Advertising
What is the role of photography in advertising? It’s hope and inspiration injected through the hero shot of an undersized track star grinning ear-to-ear crossing the finish line of a …

Photo and Image File Types
Acute knowledge of image and photo file formats is essential to success if you’re in charge of your company’s brand image. If you’re unfamiliar with what file format you should …

Lawyer & Attorney Headshots: Why Hire A Law Firm Photographer?
Often a website photo of an attorney or lawyer is the first impression a potential client has. If your legal website is text-dense and has no visuals, clients won’t be …

Production Stills: What Are They & Why Are They Important?
You’ve invested a chunk of change into your commercial? Wouldn’t you like to kill two birds with one stone and get a full slate of images for promotion? Production stills …

Photography and Corporate Branding
Corporate branding and photography are essential tools for your business. Together, they build your image. If you see a beer bottle sweating out on the coast of tropical paradise, you …

How to Find a Professional Photographer
If there’s something you need the world to know, you’ll want to hire a professional photographer. Even if you’re just looking for a new headshot or want someone to document …

Should You Use Stock Photos For Your Business?
Thousands of advertisements bombard the average consumer each day – some using stock photography while others use custom imagery. This overwhelms consumers and raises their awareness of authentic marketing visuals. …

Senior Living Marketing & Branding
Senior living facilities face a unique challenge in marketing – lives depend on them. Facilities need to gain the trust of prospective residents and their families before earning business. Showcasing …